Privacy Policy
Privacy Policy – VegNow Organic Private Limited
Last Updated: 17/11/2025
We i.e. “VegNow” (formerly known as VEGNOW ORGANIC PRIVATE LIMITED) (“Company”), are committed to protecting
the privacy and security of your personal information. Your privacy is important to us and maintaining your trust is
paramount. This privacy policy explains how we collect, use, process and disclose information about you. By using our
website/ app/ platform and affiliated services, you consent to the terms of our privacy policy (“Privacy Policy”) in
addition to our ‘Terms of Use.’ We encourage you to read this privacy policy to understand the collection, use, and
disclosure of your information from time to time, to keep yourself updated with the changes and updates that we make
to this policy. This privacy policy describes our privacy practices for all websites, products and services that are linked to
it. However this policy does not apply to those affiliates and partners that have their own privacy policy. In such
situations, we recommend that you read the privacy policy on the applicable site. Should you have any clarifications
regarding this privacy policy, please write to us at
care@vegnow.in
Applicability and Scope
VEGNOW ORGANIC PRIVATE LIMITED ("VegNow," the "Company," "we," "us," and "our,") respects your privacy and is
committed to protecting it. This policy sets out:
The types of information that VegNow may collect from you directly or through automated means when you access
or use its website, application and other online services (collectively, referred as "Services"); and
Its practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies only to the information VegNow collects through its Services, in email, text and other electronic
communications sent through or in connection with the Services. This policy does not apply to information that you
provide to, or that is collected by, any third-party that you use in connection with its Services. VegNow encourages you to
consult directly with such third-parties about their privacy practices.
Please read this policy carefully to understand VegNow's policies and practices regarding your information and how
VegNow will treat it. By accessing or using its Services and/or registering for an account with VegNow, you agree to this
privacy policy and you are consenting to VegNow's collection, use, disclosure, retention, and protection of your personal
information as described here. If you do not provide the information VegNow requires, VegNow may not be able to
provide all of its Services to you.
This policy may change from time to time, and your continued use of VegNow's Services after it makes any change is
deemed to be acceptance of those changes, so please check the policy periodically for any updates.
Permissible Age:
The Services are not intended for users under the age of 18, unless permitted under applicable local laws (“Permissible
Age”). We do not knowingly collect any personal information from users or market to or solicit information from anyone
under the Permissible Age.
The information we collect and how we use it
VegNow collects several types of information from and about users of our Services, which includes
Your Personal Information - personal information is the information that can be associated with a specific person
and could be used to identify that specific person whether from that data, or from the data and other information
that we have; and
Non-Personal Information – which includes data about your internet connection, the device(s)you use to access our
Services, your usage details and other such information that does not pertain to your identity.
We collect this information directly from you when you provide it to us; indirectly from third-parties (such as social
media websites authorised by you); and/or automatically as you navigate through our Services (such as usage details, IP
addresses, cookies, web beacons and other tracking technologies).
1. Information You Provide to Us
The information we collect on or through our Services may include: Personal information: Name, address, email
address, postal code, password and other information you may provide with your account, such as your gender,
mobile phone number, date of birth, anniversary date, user bio and website.
Your content: Information you provide through our Services, including ordering details and history, contact
information of people you provide to us for various features, and other information you provide on our Services or
your account profile. You have the option to provide contacts including that of your friends or other parties to avail
certain Services. By providing any such information you confirm that you have such individual’s consent to share
their personal information with VegNow.
Your searches and other activities: The search terms you have looked up and results you selected.
Your browsing information: How long you used our Services and which features you used; the ads you clicked on.
Your communications: Communications between you and delivery partners, or sellers through our Services, some
of which may be recorded for internal purposes; your participation in a survey, poll, sweepstakes, contest or
promotion scheme; your request for certain features (e.g., newsletters, updates or other products); your
correspondence with our customer service and other grievance redressed mechanisms. If you send information
from the Services via SMS text message, we may log your phone number, phone carrier, and the date and time that
the message was processed. Carriers may charge recipients for texts that they receive. If you provide specific
feedback to us via any mode of communication including emails, we may forward your information to the relevant
third party seller, manufacturer or service provider for improving the Services provided to you.
Your transactional information: If you make purchases through our Services, we may collect and store information
about you to process your requests and automatically complete forms for future transactions, including (but not
limited to) your mobile phone number, address, email, billing information and payment information. This
information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI
compliant payment gateway processors. When you submit credit or payment card information, we encrypt the
information using industry standard technologies, as further described below under "Payment Card Information."
Image / video data: We may collect and process images and video recordings of individuals attending live events or
visiting our office / store / other premises for security and safety purposes. This includes the use of closed-circuit
television (CCTV) systems at our facilities. CCTV footage may capture individuals' images, vehicle information, and
other identifying details. We may also collect photographs or videos during events for promotional or
documentation purposes which may be shared with business and / or event partners.
1. Information We Collect Through Automatic Data Collection Technologies
We may automatically collect certain information about the computer or devices (including mobile devices) you use to
access the Services, and about your use of the Services, even if you use the Services without registering or logging in.
Usage information: Details of your use of our Services, including traffic data, location data, logs and other
communication data and the resources that you access and use on or through our Services.
Computer and device information: Information about your computer, internet connection and mobile device,
including your IP address, operating systems, platforms, browser type, other browsing information (connection,
speed, connection type etc.), device type, device's unique device identifier, mobile network information and the
device's telephone number.
Stored information and files: Our applications may also access metadata and other information associated with
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iles stored on your mobile device. This may include, for example, photographs, audio and video clips, personal
contacts and address book information.
Location information: Our applications collect real-time information about the location of your device, as
permitted by you.
Last URL visited: The URL of the last web page you visited before visiting our websites.
Mobile device IDs: Unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone
and iPad), if you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier
assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your
preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising
companies may use device IDs to track your use of our applications, track the number of advertisements displayed,
measure advertising performance and display advertisements that are more relevant to you. Analytics companies
may use mobile device IDs to track your usage of our applications.
Your preferences: Your preferences / settings such as time zone and language. Your activity on the Services:
Information about your activity on the Services, such as your search queries, comments, domain names, search
results selected, number of clicks, pages viewed and the order of those pages, how long you visited or engaged
with our Services, the date and time you used the Services, error logs, and other similar information.
Mobile status: For mobile application users, the online or offline status of your application.
Applications: If you use the VegNow application, VegNow may collect information about the presence and/ or
absence and/ or details pertaining to other applications on your mobile phone. The applications we gather
information for, may vary across categories including, without limitation, shopping, fashion, food and travel. This
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will help us understand you and your preferences better and enable VegNow to provide you with a personalized
experience.
Precise Location Information: When you use one of our location-enabled services (for example, when you access
Services from a mobile device), we collect and process information about your mobile device's GPS location
(including the latitude, longitude or altitude of your mobile device) and the time the location information is
recorded to customize the Services with location-based information and features. Some of these services require
your personal data for the feature to work and we may associate location data with your device ID and other
information we hold about you.
Cookies and Other Electronic Tools: VegNow and its third parties with whom we partner, may use cookies, pixel
tags, web beacons, mobile device IDs, "flash cookies" and other similar files or technologies to collect and store
information in respect to your use of the Services and third party websites. This enables us to recognize you (for
example, as a registered user), store your preferences and settings, enhance your experience by delivering content
and advertising specific to your interests, perform research and analytics, track your use of our Services, and assist
with security and administrative functions. VegNow may use pixel tags to measure the popularity of our various
pages, features and services. We also may include web beacons in e-mail messages or newsletters to determine
whether the message has been opened and for other analytics.
1. Information We Collect From Third Parties
We may collect, process and store your user ID associated with any social media account (such as your Facebook and
Google account) that you use to sign into the Services or connect with or use with the Services. When you sign in to your
account with your social media account information, or otherwise connect to your social media account with the
Services, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that
you make available to us through the social media interface. This could include, without limitation, any information that
you have made public through your social media account, information that the social media service shares with us, or
information that is disclosed during the sign-in process. Please see your social media provider's privacy policy and help
center for more information about how they share information when you choose to connect your account.
We may also obtain information about you from third parties such as partners, marketers, third-party websites, and
researchers, and combine that information with information which we collect from or about you.
How we use the information we collect
We primarily collect your data to provide you the Services that you opt for. Our Services are backed by a wide array of
supporting services that directly or indirectly improve the Services offered to you. We use the information we collect
from and about you for a variety of purposes, including to:
Administer our Services by sharing information with third parties that are used to facilitate the Services, such as
delivery partners, service providers and vendors.
Process and respond to your queries and complaints.
Understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the
content and features of our Services (such as by personalizing content to your interests), process and complete your
transactions, and offer customized deals and other services tailored on the basis of your preferences.
Diagnose technical problems, platform issues and other such diagnostic measures as may be required to offer the
Services in a stable and functional manner.
Send you communications that you have requested or that we determine to be of interest to you by way of emails,
courier, registered post, telephone calls, SMS, WhatsApp messages or any other mode of communication. This
includes customer support and grievance redressed.
Enable us to show you ads that are relevant to you.
Generate and review reports and data about, and to conduct research on, our user base and Service usage
patterns.
Allow you to participate in interactive features offered through our Services such as promotions, contests and
sweepstakes for which we may share your data with third parties that run such promotional activities on our
platform.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us,
including enforcing or applying our Terms of Service and other agreements, including for billing and collection
purposes.
Detect and prevent fraud, abuse of promotional activities, and violation of our terms of service.
Employee training and quality assurance purposes.
Notify you about changes to our Services.
Comply with legal requirements and obligations.
We may anonymize and/or de-identify information collected from you through the Services or via other means,
including via the use of third-party web analytic tools as described below. As a result, our use and disclosure of
aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and
disclosed to others without limitation.
We may also use your information to contact you to market our own and third-party goods and services that may
be of interest to you. We may use the information we have collected from you to enable us to display
advertisements to third party advertisers'/service providers' target audiences. Even though we do not disclose your
personal information for these purposes without your consent, if you click on or otherwise interact with an
advertisement, the advertiser may assume that you meet its target criteria.
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Analytics and tailored advertising: To help us better understand your use of the Services, we may use third-party
web analytics on our Services, such as Google Analytics. The information collected by this technology will be
disclosed to or collected directly by these service providers, who use the information to evaluate our users' use of
the Services.
Tailored Advertising: Third-parties whose products or services are accessible or advertised via the Services may also
use cookies or similar technologies to collect information about your use of the Services. This enables them to
report how our ad impressions, other uses of ad services, and interactions with these ad impressions. We also allow
other third parties (e.g., ad networks and ad servers such as Google Analytics, OpenX, Pubmatic, DoubleClick and
others) to serve tailored ads to you on the Services, and to access their own cookies or similar technologies on your
computer, mobile phone, or any other device you use to access the Services. We neither have access to, nor does
this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed by such third
parties. When accessing the Services from a mobile application you may also receive tailored in-application
advertisements. Payment Card Information
For any other purpose required to administer the Services, with your consent.
To use certain aspects of our Services, such as completing transactions, we may require your credit or debit card
account information. By submitting your credit or debit card account information through our Services, you
expressly consent to the sharing of your information with third-party payment processors, and other third-party
service providers (including but not limited to service providers who provide fraud detection services to us and
other third parties).
Applicants: If your information is submitted to us when applying for a position with our company, including as a
delivery partner or in-store manpower, such information will be used to consider your application. We may retain
your information for any period of time as may be required for administrative purposes. This information may be
shared with other companies for the purpose of evaluating your candidature for the particular position or other
available positions, background verifications, as well as with third-party service providers retained by us to collect,
maintain and analyze candidate submissions for job postings. Upon your candidature being accepted or processed
by us, we may also collect, process and store various other information necessary for administrative purposes,
governed by this Privacy Policy.
How we share the information we collect
We use personal information to provide you with the services that you have opted to receive through the use of our
platform and services. For facilitation of this, we may disclose personal information that we collect, or you provide, as
described in this privacy policy, in the following ways:
General Information Disclosures
To our subsidiaries and affiliates, which are entities under common ownership or control of our ultimate parent
company VEGNOW ORGANIC PRIVATE LIMITED.
To contractors, sellers, suppliers, advertisers/service providers who are typically bound by contractual obligations to
keep personal information confidential and use it only for the purposes for which we disclose it to them.
To an actual or potential buyer or other successor in the event of a merger, divestiture, restructuring,
reorganization, dissolution or other sale or transfer of some or all of VegNow's assets, whether as a going concern
or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by VegNow about
the users of our Services are among the assets transferred.
To third-parties, including suppliers, to market their products or services to you if you have consented to receive the
promotional updates. We contractually require these third-parties to keep personal information confidential and
use it only for the purposes for which we disclose it to them.
Sellers and brands: In cases where you provide us with feedback regarding the quality of products or services
received by you, we may share this feedback with the relevant brand / seller or other third party as the case may
be, along with your personal data, to ensure timely grievance redressed and preventing recurrence of similar issues.
We may also run contests and campaigns on the platform in collaboration with or on behalf of brands. Participation
in such campaigns is voluntary, and customer details may be shared with the brand to administer such events,
additionally subject to their terms and conditions and privacy policy.
Service Providers: We may share your information with third party service providers that we use for a variety of
purposes, such as to send you communications via emails, messages or tele-call to inform you about our products
and Services that may be of interest to you, push notifications to your mobile device on our behalf, provide voice
recognition services to process your spoken queries and questions, help us analyze use of our Services, and process
and collect payments. Some of our products, Services and databases are hosted by third party hosting services
providers. We may also use third party service providers for other projects, such as conducting surveys, organizing
sweepstakes or providing services and business / commercial solutions for us whether permanently or on an ad hoc
basis. We may share information about you with these service providers to enable them to perform their services.
Legal Authorities: We may share your information when we believe in good faith that such sharing is reasonably
necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal
processes. This may involve the sharing of your information with law enforcement, government agencies, courts,
and/or other organizations on account of legal requests such as notices, summons, court order or government
demand to comply with applicable laws.
Audit and other assurance purposes: We may also share your information to investigate and address threats or
potential threats to the safety of any person, to investigate and address violations of this Privacy Policy or the Terms
of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights,
property and safety of VegNow, our employees, other users, or the public. We may also share information with
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internal and external audit teams and various stakeholders across our ecosystem, including affiliated entities,
payment gateways, banks and other financial entities for fraud detection, prevention, mitigation, auditing and
assurance purposes.
In exceptional circumstances, if we believe disclosure is necessary or appropriate to protect the rights, property, or
safety of VegNow, our customers or others we may share limited data to the extent necessary to ensure safety of
the platform. This includes exchanging information with other companies and organizations for the purposes of
fraud protection and credit risk reduction.
We may additionally share your information with third parties in any other circumstances where we have your consent to
do so.
You’re Information
Correspondence: When you sign up for an account, you are opting to receive correspondence from other VegNow users
and VegNow. You can manage your email and notification preferences and follow the "unsubscribe" instructions for
commercial email messages. Note that you cannot opt out of receiving certain administrative policy, service policy, or
legal policy related correspondences from VegNow.
Deletion: If you would like to permanently delete your account, please use the "Contact Us" link at the bottom of every
page (also located here). Once you have requested for deletion of the data associated with your account, we will not be
able to restore your account or any of its associated data to you. Copies and backups of your personal information may
continue to remain in our backup storage used for recovery in case of contingencies, as well as for enforcing our legal
rights and fraud / risk mitigation purposes.
Limitation: Your rights regarding your personal information may be limited, subject to the law of your jurisdiction,
particularly:
If your requests are abusive or unreasonably excessive, Where the rights or safety of another person or persons
would be encroached upon, or
If the information or material you request relates to existing or anticipated legal proceedings between you and us,
or providing access to you would prejudice negotiations between us or an investigation of possible unlawful activity.
Your right to review, update, correct, and delete your information is subject to our records retention policies and
applicable law, including any statutory retention requirements.
Security: How we protect your information
We have implemented appropriate physical, electronic, and managerial procedures to safeguard and help prevent
unauthorized access to your information and to maintain data security. These safeguards take into account the sensitivity
of the information that we collect, process and store and the current state of technology. We follow generally accepted
industry standards to protect the personal information submitted to us, both during transmission and once we receive it.
The third party service providers providing payment gateway and payment processing services are all validated as
compliant with the payment card industry standard (generally referred to as PCI compliant service providers).
We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized
third-party access, or other causes beyond our control. You play an important role in keeping your personal information
secure. You should not share your user name, password, or other security information for your VegNow account with
anyone. If we receive instructions using your username and password, we will consider that you have authorized the
instructions and will not be liable for any breach or subsequent loss arising out of such perceived authorization.
Miscellaneous
Third party links and services: The Services may contain links to third-party websites. Your use of these features may
result in the collection, processing or sharing of information about you, depending on the feature. Please be aware that
we are not responsible for the content or privacy practices of other websites or services which may be linked to our
services. We do not endorse or make any representations about third-party websites or services. Our Privacy Policy does
not cover the information you choose to provide to or that is collected by these third parties. We strongly encourage you
to read such third parties' privacy policies prior to sharing any personal information with such third parties.
Policy amendments: We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law,
our data collection and processing practices, the features of our Services, or advances in technology. Please check this
page periodically for any changes or updates. Use of information we collect is subject to the Privacy Policy in effect at the
t
ime such information is used. If we make any material changes to this Privacy Policy, we will post the changes here and
may notify you where required by law. Please review the changes carefully. Your continued use of the Services following
the posting of changes to this Privacy Policy will constitute your consent and acceptance of those changes.
Contact Us
If you have any queries relating to the processing/ usage of information provided by you or VegNow's Privacy Policy, you
may email the Data Protection Officer (DPO) at care@vegnow.in